About Us

History

I always had a knack for baking and entrepreneurship, having sold brownies, and cookies as a child to neighbors and friends in front of the local supermarket. Later as a corporate professional working in Saudi Arabia, I continued my favorite pastime by baking for friends and family, and I always showed up to parties with a new treat. The joy of giving to other people something scrumptious and homemade stuck with me inspiring me to think bigger and dream larger. It had long been apparent that none of the existing dessert shops in the region were able to bake cakes and cookies that tasted truly homemade. I decided to address this unmet need by opening a bakery myself. I quit my career in the corporate world to embark on a new one and moved to New York City to attend the world-renowned Institute of Culinary Education. I later returned to our family’s hometown of Amman, Jordan and with the help of my father and brother Ameen, I opened the very first Sugar Daddy’s Bakery on July 13th, 2007. Since then we have opened one location in Beirut, Lebanon and our very first location on North American soil under the name of The Cakeroom here in the nation’s capital.